Bachelor of Business Administration in Marketing (BBA)
Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE).
The Bachelor of Business Administration (BBA) in Marketing is accredited by the the Accreditation Council for Business Schools and Programs (ACBSP).
Enter the Creative, Fast-Paced World of Business with a Marketing Degree
Marketing equips students with the skills they need to succeed in the professional world. By providing a background in areas such as sales, advertising, and retailing, a Marketing degree from Marywood will launch the student into a successful career in marketing.
Along with the other business requirements, the marketing major is introduced to concepts including marketing research, marketing management, and international marketing.
The completion of 63 semester hours in Business and Managerial Science is required (27 major specific).
9 credits of general management courses
I love the sense of community that Marywood offers. The faculty and students I have encountered during my time here were extremely supportive and encouraging. The courses I took continually challenged me, giving me the necessary knowledge, skills, and experience needed to confidently work in my field.
Alexa Pavuk '20 Read All Testimonials
Outcomes & Opportunities
Top Employers
- Advertising/ Marketing Agency
- Social Media Companies
- Private Companies
- Non-profit Organizations
Top Career Paths
- Marketing Director
- Marketing Manager
- Business Analyst
- Media Marketing Planner
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If you have any questions about this program, we're here to help.
Undergraduate Admissions Requirements
- Completed application
- Official transcripts
- Letter of recommendation
- Official SAT and/or ACT test scores (Marywood is test optional)
- Essay (optional)
McGowan Center for Graduate and Professional Studies
The McGowan Center is home to the School of Business and Global Innovation. The building has state-of-the-art classrooms and computer labs.
Wall Street West Financial Lab
In 2008 a classroom in the McGowan Center was renovated into a real-time business lab. Complete with a constant stock ticker, 20 new computers, and up-to-date financial software; the new business lab helps students get the knowledge they need for the financial workforce. Also, the high-tech lab works hand-in-hand with the student-run portfolio, the Pacer Investment Fund. The Pacer Investment Fund provides students with a solid knowledge of dealing with a stock portfolio. Students deal with actual money from investors and track their stocks. Along with handling real money, business students also have to observe the performance of the investor’s stock.
McGowan Center for Graduate and Professional Studies
1201 University AvenueMap & Directions
The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students. Market Marywood is also located here.
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McGowan Center Classrooms
Map & Directions
The McGowan Center for Graduate and Professional Studies, located on the corner of University and North Washington Avenues, contains classrooms and related clinical/professional space for Communication Sciences and Disorders, Psychology and Counseling, Education, and Business students.
Learn More
Scholarships
Morris K. Udall Scholarship
The Udall Foundation seeks future leaders across a wide spectrum of environmental fields, including policy, engineering, science, education, urban planning and renewal, business, health, justice, and economics. The Foundation also seeks future Native American and Alaska Native leaders in public and community health care, tribal government, and public policy affecting Native American communities, including land and resource management, economic development, and education.
Tuition
View Tuition RatesSustainable Design Minor
Adding this minor will allow you to:
- Work across disciplines to develop skills in design thinking and problem solving.
- Gain a foundation in the biophysical, social science, and humanities-based understandings of the environment as well as examples of stewardship, advocacy, and policies that align individual action with collective well-being.
- Gain an awareness of our interconnected world and be better prepared to develop integrated solutions to complex environmental problems.
Courses
Two intro environmental courses (6 credits):
EVST 101 Intro to Environmental Studies
ENVS 216 Intro to Sustainability
One course (3 credits) in Science or Math (core requirement):
MATH 170 Mathematical Applications in Biology ENVS 261 Earth Science I
ENVS 262 Earth Science II
ENVS 212 Intro to Meteorology
EVST 200 Climate Change
Three courses (9 credits) from the following list:
ART 241 Digital Design
ART 416 Social Impact Design
ART 448 Packaging Design
ART 425 Printmaking: Screen Printing
ART 226 Basic Printmaking
BUS 123 Management and Career Options
BUS 425 Entrepreneurship and Small Business Operations
BUS 461 The Leadership Process in the Global Marketplace
BUS 423 Design-Think Experience
BUS 380 Ethical Leadership and Corporate Social Responsibility BUS 341 Organizational Behavior
ENVS 339 Community Design Build - Environmental Advocacy I ENVS 4XX Community Design Build - Environmental Advocacy II ENVS 494 Undergraduate Research
ENVS 498 Internship
ENVS 499 Independent Study
From #DayOne, Marywood is here for you each step of the way.
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Fully Accredited
Marywood University is accredited by the Middle States Commission on Higher Education (MSHE).
The Bachelor of Business Administration (BBA) in Marketing is accredited by the the Accreditation Council for Business Schools and Programs (ACBSP).
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